论文标题

KAST:知识感知自适应会话多主题网络,用于点击率预测

KAST: Knowledge Aware Adaptive Session Multi-Topic Network for Click-Through Rate Prediction

论文作者

Sun, Dike, Liu, Kai, Yang, ShengKai

论文摘要

捕获用户感兴趣的不断发展的趋势对于推荐系统和广告系统都很重要,并且用户行为序列已成功地用于点击率(CTR)预测问题。但是,如果根据项目级别的行为来学习用户的兴趣,则性能可能会受到以下两个问题的影响。首先,由于用户行为可能是多种多样的,因此行为序列可能包括一些休闲异常值。其次,用户行为之间的时间间隔是随机的和不规则的,对此,从NLP使用的基于RNN的模块不是完全自适应的。为了处理这两个问题,我们建议知识意识自适应会话多主题网络(KAST)。它可以从整个用户行为序列中自适应分段用户会话,并在同一会话中保持相似的意图。此外,为了提高会话细分和表示的质量,引入了知识吸引的模块,以便可以以端到端方式提取用户项目相互作用的结构信息,并将基于边际的损失与这些信息合并到主要损失中。通过对公共基准测试的广泛实验,我们证明KAST可以比CTR预测的最先进方法获得更高的性能,还评估了关键模块和超参数。

Capturing the evolving trends of user interest is important for both recommendation systems and advertising systems, and user behavior sequences have been successfully used in Click-Through-Rate(CTR) prediction problems. However, if the user interest is learned on the basis of item-level behaviors, the performance may be affected by the following two issues. Firstly, some casual outliers might be included in the behavior sequences as user behaviors are likely to be diverse. Secondly, the span of time intervals between user behaviors is random and irregular, for which a RNN-based module employed from NLP is not perfectly adaptive. To handle these two issues, we propose the Knowledge aware Adaptive Session multi-Topic network(KAST). It can adaptively segment user sessions from the whole user behavior sequence, and maintain similar intents in the same session. Furthermore, in order to improve the quality of session segmentation and representation, a knowledge-aware module is introduced so that the structural information from the user-item interaction can be extracted in an end-to-end manner, and a marginal based loss with these information is merged into the major loss. Through extensive experiments on public benchmarks, we demonstrate that KAST can achieve superior performance than state-of-the-art methods for CTR prediction, and key modules and hyper-parameters are also evaluated.

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