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Unsupervised hashing has attracted much attention for binary representation learning due to the requirement of economical storage and efficiency of binary codes. It aims to encode high-dimensional features in the Hamming space with similarity preservation between instances. However, most existing methods learn hash functions in manifold-based approaches. Those methods capture the local geometric structures (i.e., pairwise relationships) of data, and lack satisfactory performance in dealing with real-world scenarios that produce similar features (e.g. color and shape) with different semantic information. To address this challenge, in this work, we propose an effective unsupervised method, namely Jointly Personalized Sparse Hashing (JPSH), for binary representation learning. To be specific, firstly, we propose a novel personalized hashing module, i.e., Personalized Sparse Hashing (PSH). Different personalized subspaces are constructed to reflect category-specific attributes for different clusters, adaptively mapping instances within the same cluster to the same Hamming space. In addition, we deploy sparse constraints for different personalized subspaces to select important features. We also collect the strengths of the other clusters to build the PSH module with avoiding over-fitting. Then, to simultaneously preserve semantic and pairwise similarities in our JPSH, we incorporate the PSH and manifold-based hash learning into the seamless formulation. As such, JPSH not only distinguishes the instances from different clusters, but also preserves local neighborhood structures within the cluster. Finally, an alternating optimization algorithm is adopted to iteratively capture analytical solutions of the JPSH model. Extensive experiments on four benchmark datasets verify that the JPSH outperforms several hashing algorithms on the similarity search task.