论文标题
零售业中的社交机器人应该操纵客户吗？
Should Social Robots in Retail Manipulate Customers?
论文作者
论文摘要
在零售行业结构性变化的背景下，社会机器人已经进入了零售商店和购物中心的方式，以吸引，欢迎和向客户致意；告知他们，建议他们，并说服他们进行购买。销售人员通常对他们的产品有广泛的了解，并依靠提供胜任和诚实的建议，无论是鞋子，服装还是厨房用具。但是，有些人经常使用销售技巧来确保购买。问题是咨询和销售机器人应该如何“行为”。他们是否应该像人类顾问和销售人员一样行事，即偶尔操纵客户？还是他们应该比我们更诚实和可靠？本文试图回答这些问题。在解释了基础知识之后，它在这种情况下评估了一项研究，并为想要使用咨询和销售机器人的公司提供了建议。最终，零售业中公平，诚实和值得信赖的机器人对所有有关方面都是双赢的局面。
Against the backdrop of structural changes in the retail trade, social robots have found their way into retail stores and shopping malls in order to attract, welcome, and greet customers; to inform them, advise them, and persuade them to make a purchase. Salespeople often have a broad knowledge of their product and rely on offering competent and honest advice, whether it be on shoes, clothing, or kitchen appliances. However, some frequently use sales tricks to secure purchases. The question arises of how consulting and sales robots should "behave". Should they behave like human advisors and salespeople, i.e., occasionally manipulate customers? Or should they be more honest and reliable than us? This article tries to answer these questions. After explaining the basics, it evaluates a study in this context and gives recommendations for companies that want to use consulting and sales robots. Ultimately, fair, honest, and trustworthy robots in retail are a win-win situation for all concerned.
