论文标题
物品:在Pinterest上学习用于购物建议的产品嵌入
ItemSage: Learning Product Embeddings for Shopping Recommendations at Pinterest
论文作者
论文摘要
对于网络规模的电子商务推荐系统来说,学习的产品嵌入是一个重要的基础。在Pinterest,我们构建了一组称为物品的产品嵌入,以在所有购物用例中提供相关建议,包括用户,基于图像和搜索的建议。这种方法导致了参与度和转换指标的显着改善,同时降低了基础设施和维护成本。尽管大多数先前的工作都集中在单个模式的功能中构建产品嵌入,但我们引入了一种基于变压器的体系结构,能够汇总文本和图像模态的信息,并表明它的表现明显优于单态基线。我们还利用多任务学习来使对几种参与类型的项目进行优化,从而导致候选生成系统有效地适合端到端推荐系统的所有参与目标。进行了广泛的离线实验,以说明我们方法的有效性,在线A/B实验的结果显示了关键业务指标的可观增长(高达7%的总商品价值/用户和 +11%点击量)。
Learned embeddings for products are an important building block for web-scale e-commerce recommendation systems. At Pinterest, we build a single set of product embeddings called ItemSage to provide relevant recommendations in all shopping use cases including user, image and search based recommendations. This approach has led to significant improvements in engagement and conversion metrics, while reducing both infrastructure and maintenance cost. While most prior work focuses on building product embeddings from features coming from a single modality, we introduce a transformer-based architecture capable of aggregating information from both text and image modalities and show that it significantly outperforms single modality baselines. We also utilize multi-task learning to make ItemSage optimized for several engagement types, leading to a candidate generation system that is efficient for all of the engagement objectives of the end-to-end recommendation system. Extensive offline experiments are conducted to illustrate the effectiveness of our approach and results from online A/B experiments show substantial gains in key business metrics (up to +7% gross merchandise value/user and +11% click volume).