论文标题
基于方案的电子商务多产品广告文案生成
Scenario-based Multi-product Advertising Copywriting Generation for E-Commerce
论文作者
论文摘要
在本文中，我们提出了一个基于自动方案的电子商务的多产品广告文案生成系统（SMPACG），该系统已在领先的中国电子商务平台上部署。提出的SMPACG由两个主要组成部分组成：1）自动多产品组合选择模块，该模块本身由主题预测模型，基于模式和属性的选择模型和仲裁器模型组成； 2）自动多生产广告文案生成模块，该模块结合了我们提出的特定领域预处理的语言模型和基于知识的数据增强模型。 SMPACG是第一个实现基于自动方案的多产品广告内容的系统，该系统比其他最先进的方法实现了重大改进。 SMPACG不仅是为直接为我们的电子商务推荐系统服务而开发的，而且还用作商人的实时写作助理工具。
In this paper, we proposed an automatic Scenario-based Multi-product Advertising Copywriting Generation system (SMPACG) for E-Commerce, which has been deployed on a leading Chinese e-commerce platform. The proposed SMPACG consists of two main components: 1) an automatic multi-product combination selection module, which itself is consisted of a topic prediction model, a pattern and attribute-based selection model and an arbitrator model; and 2) an automatic multi-product advertising copywriting generation module, which combines our proposed domain-specific pretrained language model and knowledge-based data enhancement model. The SMPACG is the first system that realizes automatic scenario-based multi-product advertising contents generation, which achieves significant improvements over other state-of-the-art methods. The SMPACG has been not only developed for directly serving for our e-commerce recommendation system, but also used as a real-time writing assistant tool for merchants.
