论文标题
知识-PM:半导体基于知识图的定价模型供应链
KnowGraph-PM: a Knowledge Graph based Pricing Model for Semiconductors Supply Chains
论文作者
论文摘要
半导体的供应链是通过大量需求波动来描述的,这种波动会随着人们的供应链(即所谓的公牛效应)的增加而增加。为了抵消,半导体制造商旨在优化容量利用率,以较短的交货时间交付并利用这一收入来产生收入。此外,在竞争激烈的市场中,公司试图在应用诸如动态定价之类的收入管理策略时保持客户关系。价格变化可能会与客户产生冲突。在本文中,我们提出了Knowgraph-PM,这是一种基于知识图的动态定价模型。语义模型利用更快的交付和较短的交货时间来定义优质价格,因此根据客户资料需要增加利润。知识图可以集成与客户相关的信息,例如客户类和位置与客户订单数据。定价算法被认为是依赖客户配置文件和订单行为来确定相应价格溢价的SPARQL查询。我们通过计算应用定价算法后产生的收入来评估该方法。基于转化为SPARQL查询的能力问题,我们验证了创建的知识图。我们证明语义数据集成可以使客户限制的收入管理。
Semiconductor supply chains are described by significant demand fluctuation that increases as one moves up the supply chain, the so-called bullwhip effect. To counteract, semiconductor manufacturers aim to optimize capacity utilization, to deliver with shorter lead times and exploit this to generate revenue. Additionally, in a competitive market, firms seek to maintain customer relationships while applying revenue management strategies such as dynamic pricing. Price change potentially generates conflicts with customers. In this paper, we present KnowGraph-PM, a knowledge graph-based dynamic pricing model. The semantic model uses the potential of faster delivery and shorter lead times to define premium prices, thus entail increased profits based on the customer profile. The knowledge graph enables the integration of customer-related information, e.g., customer class and location to customer order data. The pricing algorithm is realized as a SPARQL query that relies on customer profile and order behavior to determine the corresponding price premium. We evaluate the approach by calculating the revenue generated after applying the pricing algorithm. Based on competency questions that translate to SPARQL queries, we validate the created knowledge graph. We demonstrate that semantic data integration enables customer-tailored revenue management.