论文标题
单词与行动相称吗？从在线公共消息传递中量化对事业的承诺
Are Words Commensurate with Actions? Quantifying Commitment to a Cause from Online Public Messaging
论文作者
论文摘要
公司和政客等公共实体越来越多地使用在线社交网络与选区直接沟通。通常，这种公共消息旨在使实体与特定原因或问题（例如环境或公共卫生）保持一致。但是，作为消费者或选民，可能很难根据公共消息来评估实体对事业的真正承诺。在本文中，我们提出了一种文本分类方法，可以根据其承诺级别对原因进行分类。然后，我们将此类消息的数量与基于实体行动的外部评级进行比较（例如，政治家对环境的投票记录或公司对环境非营利组织的评级）。我们发现，通过区分低水平和高级承诺消息，我们可以更可靠地确定真正的坚定实体。此外，通过衡量分类消息和外部评级之间的差异，我们可以识别其公共消息传递与其行为不符的实体，从而提供了一种方法，以识别潜在的“不真实”消息传递活动。
Public entities such as companies and politicians increasingly use online social networks to communicate directly with their constituencies. Often, this public messaging is aimed at aligning the entity with a particular cause or issue, such as the environment or public health. However, as a consumer or voter, it can be difficult to assess an entity's true commitment to a cause based on public messaging. In this paper, we present a text classification approach to categorize a message according to its commitment level toward a cause. We then compare the volume of such messages with external ratings based on entities' actions (e.g., a politician's voting record with respect to the environment or a company's rating from environmental non-profits). We find that by distinguishing between low- and high- level commitment messages, we can more reliably identify truly committed entities. Furthermore, by measuring the discrepancy between classified messages and external ratings, we can identify entities whose public messaging does not align with their actions, thereby providing a methodology to identify potentially "inauthentic" messaging campaigns.
